Employment Opportunity

Communications & Business Outreach Manager

POSITION SUMMARY

Jibe is seeking a creative, collaborative professional to join our team! The ideal candidate will enjoy engaging the public through innovative communication strategies and have a passion for creating and marketing programs that support environmentally friendly transportation solutions.

Reporting to the Executive Director, the Communications & Business Outreach Manager is responsible for Jibe’s marketing strategy, brand management, and communications functions. In addition, the incumbent collaborates with other Jibe team members to build the organization’s business outreach program including assessing needs, creating innovative program elements, and initiating new and strengthening existing relationships with North Natomas’ retail and office businesses.
 

ABOUT NORTH NATOMAS JIBE

For those who live or work in North Natomas, Jibe is a nonprofit organization with the mission to foster transportation behaviors that enhance our community through advocacy, programs, placemaking, education, and services. Since our founding in 1999, community residents and school children as well as retail shoppers and businesses from throughout the region have benefited from our programs.

Through Jibe Express, Jibe to School, Jibe by Bike and Jibe at Work, we focus on services and programs that make it easier for residents and employees to leave the car at home. We’ve been a powerful force for change by facilitating walking/biking infrastructure, promoting active transportation options, providing input on residential and commercial development projects, supporting the use of public transportation options, and cultivating a culture of livability.
 

KEY RESPONSIBILITIES

Communications – 70%

  • Creates and implements an integrated communications strategy incorporating marketing, PR, constituent outreach and promotional efforts to ensure brand consistency and influence

  • Creates and implements targeted marketing campaigns, activities and collateral materials, utilizing print, web, social media, and video content, while staying within budgetary and time constraints

  • Identifies communications opportunities, generates creative solutions, and takes the initiative to execute strategies to address these opportunities

  • Consistent with brand strategy, plans, researches, and generates story ideas, writes engaging copy, and monitors impact of communication activities

  • Drives social media strategy and engagement including developing appropriate content for each platform, monitoring social media accounts, tracking analytics, responding to engagement from constituents, and relaying feedback to staff

  • Develops and maintains website content, ensures functionality, and tracks analytics

  • Designs, prepares, and publishes monthly e-newsletters and email communications to constituents and businesses

  • Builds and maintains relationships with a wide range of local, regional and national media outlets to secure and grow coverage of the organization

  • Hires and works closely with external graphic designers, advertising agencies, copywriters, photographers, and video/photo production companies to produce marketing materials

  • Recruits, trains, and manages Jibe Ambassadors, volunteers who champion the organization’s work in the community

  • Develops relationships with other nonprofits, government agencies, elected officials, neighborhood associations, and other stakeholders to increase participation in Jibe’s programs and raise the profile of the organization

  • Creates and manages communications budget

Business Outreach Program– 30%

  • Works with Executive Director and other program staff to establish strategy and scope of business outreach program that promotes single vehicle trip reduction strategies, whether it be transit, bike, walk or carpool

  • Creates, manages, markets and delivers marketing campaigns, programs, and events to North Natomas businesses that promote Jibe’s mission

  • Identifies and builds relationships with retail and office businesses in North Natomas, collaborating with diverse industries to identify transportation services that fit their needs

  • Oversees, organizes, and maintains database of business contacts in order to effectively manage relationships

  • Surveys and critically analyzes employee participation data, gauging success and implementing program changes as needed
     

QUALIFICATIONS & EXPERIENCE

  • Bachelor’s degree and five years of experience in a communications/marketing role required

  • Superior writing skills and demonstrated excellence in verbal and interpersonal communications with diverse audiences

  • Able to use creativity to develop new ideas and strategies that build and enhance programs, expand outreach efforts, and result in innovative marketing campaigns

  • Capability to take knowledge and transform it into persuasive, useful communication and effectively direct those messages to varied audience segments in an engaging format

  • Engaging public speaker who is comfortable with frequent contact with a diverse cross section of the public and business community

  • Proficiency in MS Office Suite, social media (Facebook, Twitter, Instagram, LinkedIn), web-based tools and Google Analytics; experience with Adobe Creative Suite highly desired

  • Genuine enthusiasm for walking, bicycling, and carpooling combined with a willingness to actively promote environmentally friendly transportation

  • Positive, enthusiastic self-starter who excels in a collaborative work environment

  • Flexibility to adapt to changing priorities; strong organization and time management skills

  • A commitment to produce quality work

  • Possess a valid CA driver’s license and have access to a car for work meetings (mileage reimbursed at IRS rate)

  • Must be a bicycle enthusiast who is comfortable riding in moderate traffic conditions for community bike rides a few times per year

  • Willingness to complete the League of American Bicyclists Smart Cycling class (paid for by Jibe)

  • The normal work week is M-F 8:30am-5pm with occasional evening and weekend hours
     

COMPENSATION & BENEFITS
Competitive salary based on experience, plus a comprehensive benefits package that includes medical, dental, vision and life insurance, 401K match, EAP, flex accounts, and generous paid holiday and time off programs.
 

APPLICATION PROCEDURE & TIMELINE
Please submit resume and letter of interest to Andrea Weiss, Search Consultant, andrea@weisscareer.com, 530-756- 8219. Applicant screening will be ongoing until the position is filled as the goal is to complete the recruitment process at the earliest opportunity and welcome a new team member as soon as possible.